How to open a flower shop? First, the cost of opening a flower shop includes three parts: shop rent, decoration and purchase funds. The rent for a large-scale store is only 10,000 to 20,000 yuan, and a small-scale shop is only two to three thousand. The key links are as long as the five aspects of mastering the technology, choosing the location, store layout, familiarizing with the market, and business strategy.
1. Master flower wrapping, flower arranging techniques and flower art
Flower arranging is a technique, and even more an art, and as a life etiquette for opening a store, you must first master the techniques of wrapping and arranging flowers; you must understand the language of flowers, what flowers to give to whom, what flowers to use for what occasion, flower baskets for opening, and marriage. In making floats, you can learn from professional florists and use flower arranging books to gradually become perfect. The first time the flower orderer recognizes your bouquet will determine whether he will become your regular customer. The second thing is that the flowers you sell must be fresh, and you must be sincere in doing business and being a person!
2. Consider choosing a good store location
The retail profit of the flower industry is between 50% and 70%, and the retail profit is enough to meet one month's rent, water and electricity, employee wages, and tax expenses. From this perspective, the store location should be chosen next to a hospital, hotel, photo studio or entertainment city to avoid the impact on the overall performance during the off-season from June to September. Considering the improvement of the expansion of wholesale and retail performance, because the wholesale profit is about 10%-30%, the shop location can be selected in the wholesale street of the flower market, or the area where the flower shops are more concentrated. In the peak season from September to May of the following year, all flower shops and flower buyers are your customers. Due to the herd mentality of customers shopping, the wholesale volume is large and the price is cheap, you will win many others can not get Business. At the same time, you can also strive to make other small shops your wholesale customers.
3. Store decoration reflects "flowers"
The decoration of a flower shop is mainly embodied in the word "flower clusters". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the store space appears large, one flower becomes two flowers, and a bunch of flowers can also be used. It becomes two bunches of flowers. Of course, in order to reflect the gorgeousness of the flowers, the color of the light is also very important. It is recommended to choose the pink lamp tube for decoration, but the light should not be too strong, which will accelerate the decline of the flowers. If you are still doing wholesale business, you can consider decorating the front courtyard of the store and use the rear courtyard as a warehouse to reduce decoration costs.
4、find the best purchase channel
Purchasing channels is another key to a good flower wholesale and retail shop, because the quality and price of fresh flowers are your magic weapon to win the market. Finding a source of self-produced and self-sold goods can maximize your profit margin and be guaranteed. Yunnan Province has the country's largest production base and flower market. Before opening a store, you might as well take a trip to Yunnan. After finding a suitable supplier, you can ensure your interests in the form of a general agent or direct sales store. It is best to win companies that are waiting for air and railway consignments to minimize transportation costs.
5、master the business strategy of doing business
In the business of a flower shop, one is the quality and price of flowers, and the other is the quality of service. If the flower quality and price are controlled by the purchaser, the main consideration as a shop is the quality of service. In order to increase competitiveness, you can consider adding service items. In addition to store sales, you can also establish a stable customer profile, accept free home delivery to registered customers; design flowers for customers at wedding banquets, meetings, and birthday banquets, etc. All kinds of services can help you build a gradual and expanding customer base for your reputation system. Avoid waiting on the sidelines and realize diversified operations.
6、business model upgrade
In addition to the traditional flower shop experience model, the business model can be upgraded, and the flower shop can be combined with other forms of storefronts, such as entering the flower trading platform of Huahao.com to promote the flower shop and enhance the competitiveness of the storefront.
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