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The florist industry is in recession? It is possible that you have not mastered the method!

花好网     2022-09-14     浏览(11950)

Some flower shop owners often complain that the business is not doing well, customers are too difficult to serve, and the flower shop is going to close down. Who said the flower shop industry is in a downturn? Maybe you don't know how


 


When an industry begins to rise, it will inevitably increase many competitors, which to a certain extent promotes the increase in the number of flower shops engaged in terminal sales of flowers. Even in third- and fourth-tier cities, there will be several flower shops on one street.

In the era of rapid development of Internet technology, consumers have begun to get used to and rely on online shopping, and part of the consumers of flower shops have been divided. For offline florists, the ever-increasing rental costs, facility costs, labor costs... are all increasing the business burden of florists.

Customers who did not have many choices in the past now have different choices regardless of their low-end, terminal or high-end needs. The industry is highly competitive, and some flower shops are naturally unsatisfactory.

As 90s and 00s gradually become the main force of consumption, their aesthetic requirements for flowers have increased a lot. They no longer choose traditional flower gifts, but prefer new flower art and creative flower gifts. to elimination.

Nowadays, flowers for festivals are no longer a rigid demand, and merchants in various industries have launched marketing campaigns. Besides flowers, there are many choices for gift giving. When customers see these negative information, they will not sympathize with you and come to your store to consume. I don't care how much you spend on costs, labor, technology, and marketing, or even whether you make money or not.

If a thing remains unchanged, then it is not far from dying. The changeable flower industry also means more possibilities and opportunities. We who are in the flower industry, if we wait for the flood to repair the dam, it will be too late.

Instead of complaining, it is better to take the initiative to improve flower craftsmanship and improve the user's flower buying experience. At the same time, Huahao.com provides you with an online store opening platform for free. The platform has settled in nearly 100,000 flower shops, allowing you to easily acquire online customers and increase sales.